Brand Guidelines

Everything you need to accurately represent Dynamite Appliance — from logo files and color values to usage rules and voice.

Dynamite Appliance — Brand Reference (Machine-Readable)

Brand Name
Dynamite Appliance
Short Name
Dynamite
Website
https://dynamiteappliance.com
Tagline / Positioning
High-quality appliances, including demo units, scratch-and-dent, and open-box, sold for 30–70% below retail from the Dynamite Appliance warehouse showroom in Holbrook, NY. Every appliance is backed by a 1-year manufacturer warranty.
Mission
Make quality appliances affordable by being honest about every unit: each one is inspected, photographed, graded, and sold as one specific unit with a full 1-year manufacturer warranty.
Primary Color
Dynamite Red — #E3201C — oklch(0.5859 0.2252 28.47)
Secondary Accent
Spark — #D4883A — oklch(0.75 0.15 55)
Tertiary Accent
Savings — #2E8B3A — oklch(0.55 0.17 145)
Typography
Geist Sans (primary typeface for all UI and marketing text)
Logo Icon Color
The dynamite stick glyph is always rendered in Dynamite Red #E3201C. The wordmark is black on light backgrounds and white on dark backgrounds.
Tone of Voice
Direct, confident, and approachable. Emphasise quality, value, warranty, and honesty about the condition of every unit. Avoid luxury language — the brand is about accessible quality.
Do Not
Do not alter logo colors. Do not place the logo on busy backgrounds without a container. Do not stretch, rotate, or crop the logo. Do not use Dynamite Red for large body-text backgrounds — reserve it for accents, icons, and CTAs. Never refer to the brand as just "Dynamite" in formal or legal contexts; use "Dynamite Appliance."

#Brand Overview

Brand Name

Dynamite Appliance

Shorthand

Dynamite

Acceptable in informal contexts. Use "Dynamite Appliance" in any formal, legal, or first-mention context.

Positioning

Dynamite Appliance sells high-quality appliances, including demo units, scratch-and-dent, and open-box, for 30–70% below retail from its warehouse showroom in Holbrook, NY. Every appliance is inspected, graded, and backed by a 1-year manufacturer warranty.

Tone of Voice

Direct, confident, and approachable. Lead with quality, value, and warranty. Be honest about the condition of every unit. Avoid luxury language — the brand is about accessible quality.

#Logo Downloads

All logos are provided as SVG files for infinite scalability, plus high-resolution JPEGs rendered directly from the SVGs for tools that can’t use vector files. The dynamite stick icon is always Dynamite Red (#E3201C). The wordmark is black on light backgrounds and white on dark — dark-background versions of each file are available under each logo’s dark preview.

Full Logo

The complete Dynamite Appliance logo with the dynamite stick icon and the DYNAMITE wordmark above the APPLIANCE sub-text. This is the preferred logo for most uses.

SVGJPEG
Preview & downloads for dark backgrounds

Same logo with a white wordmark, for use on dark backgrounds.

Dark SVGDark JPEG

Wordmark Only

The DYNAMITE wordmark with the dynamite stick icon but without the APPLIANCE sub-text. Use when vertical space is constrained or the appliance context is already clear.

SVGJPEG
Preview & downloads for dark backgrounds

Same logo with a white wordmark, for use on dark backgrounds.

Dark SVGDark JPEG

Glyph / Icon

The standalone dynamite stick icon. Use as a favicon, app icon, social avatar, or in tight spaces where the full logo cannot fit. Always in Dynamite Red (#E3201C).

SVGJPEG
Preview & downloads for dark backgrounds

The glyph is identical on dark backgrounds — use the standard SVG. The JPEG is flattened onto a dark background.

Dark JPEG

#Color Palette

Our palette is built around Dynamite Red as the singular hero color, supported by warm and cool neutrals. Colors are defined as CSS custom properties and consumed via Tailwind utility classes.

Dynamite Red

Primary brand color. Used for the logo mark, primary CTAs, and key accent moments.

#E3201Coklch(0.5859 0.2252 28.47)var(--dynamite)

Dynamite Foreground

Text color placed on top of Dynamite Red backgrounds. Always white.

#FFFFFFoklch(1 0 0)var(--dynamite-foreground)

Spark

Secondary warm accent. Used for promotional highlights, sale badges, and warm callouts.

#D4883Aoklch(0.75 0.15 55)var(--spark)

Savings

Tertiary accent for savings messaging, eco-friendly callouts, and positive indicators.

#2E8B3Aoklch(0.55 0.17 145)var(--savings)

Foreground

Primary text color. Near-black in light mode.

#0A0A0Ahsl(0 0% 3.9%)var(--foreground)

Background

Page background. Pure white in light mode.

#FFFFFFhsl(0 0% 100%)var(--background)

Muted

Subtle background for cards, badges, and secondary surfaces.

#F5F5F5hsl(0 0% 96.1%)var(--muted)

Muted Foreground

Secondary text on muted surfaces. Used for captions, helper text, and metadata.

#737373hsl(0 0% 45.1%)var(--muted-foreground)

Link

Color for hyperlinks and interactive text elements.

#0055ADhsl(210 100% 42%)var(--link)

Border

Default divider and border color throughout the UI.

#E5E5E5hsl(0 0% 89.8%)var(--border)

#Typography

Primary Typeface

Geist Sans

Used across all UI, marketing, and communications. Clean, modern, and highly legible at every size.

Heading — Bold, Tight Tracking

The quick brown fox jumps over the lazy dog

Body — Regular, Relaxed Leading

The quick brown fox jumps over the lazy dog. Dynamite Appliance delivers high-quality appliances at accessible prices, backed by a 1-year manufacturer warranty. Every unit is inspected and graded in Holbrook, NY.

Caption — Medium, All Caps

Quality appliances. Real warranties. Real savings.

#Logo Usage Rules

✓Do

  • Use the full logo as the default whenever space allows.
  • Place the logo on clean, uncluttered backgrounds (white, near-black, or solid neutral).
  • Maintain generous clear space around the logo — at minimum the height of the dynamite stick icon on all sides.
  • Use the glyph alone only for favicons, app icons, and small-format social avatars.
  • Keep the dynamite stick icon in Dynamite Red (#E3201C) at all times.
  • On dark backgrounds, flip the wordmark to white while keeping the icon red.

✗Don’t

  • Recolor the dynamite stick icon — it must always be #E3201C.
  • Stretch, rotate, skew, or crop any part of the logo.
  • Place the logo on busy photographs or patterned backgrounds without a solid container.
  • Use Dynamite Red for large body-text backgrounds — reserve it for accents, icons, buttons, and CTAs.
  • Add drop shadows, outlines, or effects to the logo.
  • Refer to the brand as just “Dynamite” in formal, legal, or first-mention contexts — always use “Dynamite Appliance”.

#Key Messaging

Warranty Promise

Every appliance is backed by a 1-year manufacturer warranty.

Value Proposition

High-quality appliances — demo units, scratch-and-dent, and open-box — at a fraction of retail price.

Where to Buy

Browse the live inventory online, then buy in person at our warehouse showroom in Holbrook, NY.

Honesty

Every listing is one specific unit, photographed and graded, so customers know exactly what they are getting before they visit.

Sustainability

Giving quality appliances a second life — reducing waste while building better communities.