Brand Guidelines

Everything you need to accurately represent Dynamite Appliance — from logo files and color values to usage rules and voice.

Dynamite Appliance — Brand Reference (Machine-Readable)

Brand Name
Dynamite Appliance
Short Name
Dynamite
Website
https://dynamiteappliance.com
Tagline / Positioning
High-quality appliances — demo units, scratch-and-dent, and open-box — sold exclusively through Habitat for Humanity ReStore locations. Every appliance is backed by a 1-year manufacturer warranty.
Mission
Dynamite Appliance partners exclusively with Habitat for Humanity ReStore. A significant portion of proceeds supports Habitat for Humanity's mission to build affordable housing.
Primary Color
Dynamite Red — #E3201C — oklch(0.5859 0.2252 28.47)
Secondary Accent
Spark — #D4883A — oklch(0.75 0.15 55)
Tertiary Accent
Savings — #2E8B3A — oklch(0.55 0.17 145)
Typography
Geist Sans (primary typeface for all UI and marketing text)
Logo Icon Color
The dynamite stick glyph is always rendered in Dynamite Red #E3201C. The wordmark is black on light backgrounds and white on dark backgrounds.
Tone of Voice
Direct, confident, and approachable. Emphasise quality, value, warranty, and the social impact of every purchase through Habitat for Humanity. Avoid luxury language — the brand is about accessible quality and community impact.
Do Not
Do not alter logo colors. Do not place the logo on busy backgrounds without a container. Do not stretch, rotate, or crop the logo. Do not use Dynamite Red for large body-text backgrounds — reserve it for accents, icons, and CTAs. Never refer to the brand as just "Dynamite" in formal or legal contexts; use "Dynamite Appliance."

#Brand Overview

Brand Name

Dynamite Appliance

Shorthand

Dynamite

Acceptable in informal contexts. Use "Dynamite Appliance" in any formal, legal, or first-mention context.

Positioning

Dynamite Appliance sells high-quality appliances — including demo units, scratch-and-dent, and open-box — exclusively through Habitat for Humanity ReStore locations. Every appliance is backed by a 1-year manufacturer warranty. A significant portion of all proceeds supports Habitat for Humanity's mission to build affordable housing.

Tone of Voice

Direct, confident, and approachable. Lead with quality, value, and warranty. Highlight the community impact through our Habitat for Humanity partnership. Avoid luxury language — the brand is about accessible quality and meaningful impact.

#Logo Downloads

All logos are provided as SVG files for infinite scalability. The dynamite stick icon is always Dynamite Red (#E3201C). The wordmark renders in the current text color (black on light, white on dark).

Full Logo

The complete Dynamite Appliance logo with the dynamite stick icon and the DYNAMITE wordmark above the APPLIANCE sub-text. This is the preferred logo for most uses.

Download SVG
Preview on dark background

Wordmark Only

The DYNAMITE wordmark with the dynamite stick icon but without the APPLIANCE sub-text. Use when vertical space is constrained or the appliance context is already clear.

Download SVG
Preview on dark background

Glyph / Icon

The standalone dynamite stick icon. Use as a favicon, app icon, social avatar, or in tight spaces where the full logo cannot fit. Always in Dynamite Red (#E3201C).

Download SVG
Preview on dark background

#Color Palette

Our palette is built around Dynamite Red as the singular hero color, supported by warm and cool neutrals. Colors are defined as CSS custom properties and consumed via Tailwind utility classes.

Dynamite Red

Primary brand color. Used for the logo mark, primary CTAs, and key accent moments.

#E3201Coklch(0.5859 0.2252 28.47)var(--dynamite)

Dynamite Foreground

Text color placed on top of Dynamite Red backgrounds. Always white.

#FFFFFFoklch(1 0 0)var(--dynamite-foreground)

Spark

Secondary warm accent. Used for promotional highlights, sale badges, and warm callouts.

#D4883Aoklch(0.75 0.15 55)var(--spark)

Savings

Tertiary accent for savings messaging, eco-friendly callouts, and positive indicators.

#2E8B3Aoklch(0.55 0.17 145)var(--savings)

Foreground

Primary text color. Near-black in light mode.

#0A0A0Ahsl(0 0% 3.9%)var(--foreground)

Background

Page background. Pure white in light mode.

#FFFFFFhsl(0 0% 100%)var(--background)

Muted

Subtle background for cards, badges, and secondary surfaces.

#F5F5F5hsl(0 0% 96.1%)var(--muted)

Muted Foreground

Secondary text on muted surfaces. Used for captions, helper text, and metadata.

#737373hsl(0 0% 45.1%)var(--muted-foreground)

Link

Color for hyperlinks and interactive text elements.

#0055ADhsl(210 100% 42%)var(--link)

Border

Default divider and border color throughout the UI.

#E5E5E5hsl(0 0% 89.8%)var(--border)

#Typography

Primary Typeface

Geist Sans

Used across all UI, marketing, and communications. Clean, modern, and highly legible at every size.

Heading — Bold, Tight Tracking

The quick brown fox jumps over the lazy dog

Body — Regular, Relaxed Leading

The quick brown fox jumps over the lazy dog. Dynamite Appliance delivers high-quality appliances at accessible prices, backed by a 1-year manufacturer warranty. Every purchase supports Habitat for Humanity.

Caption — Medium, All Caps

Quality appliances. Real warranties. Real impact.

#Logo Usage Rules

✓Do

  • Use the full logo as the default whenever space allows.
  • Place the logo on clean, uncluttered backgrounds (white, near-black, or solid neutral).
  • Maintain generous clear space around the logo — at minimum the height of the dynamite stick icon on all sides.
  • Use the glyph alone only for favicons, app icons, and small-format social avatars.
  • Keep the dynamite stick icon in Dynamite Red (#E3201C) at all times.
  • On dark backgrounds, flip the wordmark to white while keeping the icon red.

✗Don’t

  • Recolor the dynamite stick icon — it must always be #E3201C.
  • Stretch, rotate, skew, or crop any part of the logo.
  • Place the logo on busy photographs or patterned backgrounds without a solid container.
  • Use Dynamite Red for large body-text backgrounds — reserve it for accents, icons, buttons, and CTAs.
  • Add drop shadows, outlines, or effects to the logo.
  • Refer to the brand as just “Dynamite” in formal, legal, or first-mention contexts — always use “Dynamite Appliance”.

#Key Messaging

Warranty Promise

Every appliance is backed by a 1-year manufacturer warranty.

Value Proposition

High-quality appliances — demo units, scratch-and-dent, and open-box — at a fraction of retail price.

Social Impact

Sold exclusively through Habitat for Humanity ReStore locations. A significant portion of every sale supports affordable housing.

Partnership

Dynamite Appliance partners exclusively with Habitat for Humanity ReStore to keep their shelves stocked with quality appliances while funding their mission.

Sustainability

Giving quality appliances a second life — reducing waste while building better communities.